Jennifer Martin

Director: Jennifer Martin

Wright Marketing 2016 Ltd has been established after Jennifer has purchased the business from the original owner Margaret Wright. The Herbavita products have been sold in New Zealand since 1994 and offer a healthier alternative to men and women.

The Herbavita range has been marketed overseas for many years, distributing to 38 countries including Canada, USA, England and Europe. Since importing the Herbavita range Jennifer has received a positive response from women and men all over New Zealand who, like her, have been impressed with these quality Italian products.

founderAntica Erboristeria was founded in 1960 by Mr Michele Albergo. It's a family run business and specializes in the development and production of hair dye products made strictly from herbal extracts without the use of ammonia.

The first line of products by antica erboristeria were the ingenious intuition of its founder in an era when the industry was dominated by large multinational companies which used heavily based ammonia products.  Even in this early period the trend towards the development and production of safer hair care products was growing and consumers were beginning to show a noticeable interest in these products.

Thanks to Michele Albergo's advanced herbal knowledge gained while working for a well renowned Swiss herbalist's shop, he started to study and develop various formulas using mainly herbal extracts and minimizing the use of chemicals such as oxygen.

Towards the late sixties Michele Albergo became the first in the world to develop on an industrial level hair dyes using herbal extracts allowing him to put his previous studies to good use.

This extraordinary and unique formula which the competition uselessly attempted to copy, ensured complete coverage of grey hairs from the first application and also didn't damage the hair structure and guaranteed a very natural look.

Herbatint hair dye gel was finally launched and soon became present on the Italian market and its popularity grew rapidly.

cruelty free and vegan

Antica Erboristeria’s products are NOT tested on animals.


Antica Erboristeria Ranges’ packaging is made with fully recyclable materials.

sensitive skin

Dematologically tested - safe for use on sensitive skin.

gluten free

Gluten free ingredients.